What others are saying

"Ron consistently exceeds expectations - in particular when it comes to awareness, branding and lead generation. He is a creative problem solver, a great negotiator and as dedicated as they come. Ron has a strong understanding of the full value chain and proved that he knows how to get results. He's definitely someone I'd want on my team again.” July 30, 2005
Aaron Zitzer, Director, Solution Marketing , ActivCard Inc.

“Ron has a wonderful work ethic and attention to detail. He is a seasoned marketing professional in whom I have placed my confidence a number of times over the past few years. He has earned my trust again and again.” October 19, 2010
Mark Kvamme, Partner Sequoia Capital, Chairman and CEO, CKS, USWeb/CKS More reccomendations for Ron on LinkedIn

Explore Ron's Résumé Now

The Four P's of Marketing

We all know the traditional four P's of marketing: but I suggest there should be a fifth P.

1. Product: the tangible aspects of the product or service itself
2. Place: the purchase location, channel and availability
3. Price: the pricing model, value proposition and cost advantage
4. Promotion: the amount and nature of the outbound and inbound marketing activities
5. Purchaser: the motivation behind customer purchases

I deliver marketing expertise for all of the four P's + 1, and I deliver the five P's of marketing with my own five P's of successful service.

1. Passion: enthusiasm may not be on my formal job description, but it is a personal requirement to which I hold myself
2. Persistence: I pursue the end-goal with a consistent dogged determination
3. Partnership: team effort and cross-functional collaboration is essential whether I am in a raw start-up or a Fortune 500 company
4. Performance: excellence defines the process and the end result; perfection is not my goal, but excellence is
5. Propriety: integrity is fundamental to all my pursuits: integrity of work ethic, integrity of product and integrity in business relations

Quick View of the last 15 years for Your Consideration

• Employment snap-shot:
  • Director - General Manager (public company, integrated marketing communications agency, professional services company)
  • Senior Marketing and Sales Executive (SaaS, online CMS, start-up)
  • Independent Sales and Marketing Consultant (private consulting LLC, SaaS, enterprise software, video-on-demand, intellectual property protection and security)
  • Solutions Marketing Manager (public company, enterprise security software, SSO, IAM)
  • Marketing and Operations (private LLC, B2C, web and high-end consumer marketing)
  • Senior Marketing and Sales Professional (SMB start-up company, SaaS, enterprise security software)
  • Program Manager (public company, worldwide leader in networking, hardware, software and services)
• Experience in a nutshell:
  • Integrated Marketing Communications and Professional Services Agency, (software and entertainment accounts)
  • Customer Experience program manager for sales and product marketing, networking hardware and software, (Service Provider and Large Enterprise)
  • Enterprise and online software sales and marketing, (BPM, security, entertainment, software-as-a-service, data-as-a-service)
  • B2C Marketing and Operations, (high-end retail product lines and professional sports entertainment)
• Need to check references?

Biography (less than 300 words and publicity photo)

Ron Wessels most recently served Cisco Systems as the AT&T Program Manager in the Service Provider Customer Experience group. As the AT&T PM, he defined and facilitated alignment of customer deliverables, product solutions and marketing tools including, mapping deliverables to Plans of Record and solution ?best practices.? Formerly, as the Vice President of Sales and Marketing for Umbra Data, he successfully launched the brand, initiated a global sales effort and built a significant sales pipeline. In addition, he served as the Senior Marketer and Chief Operating Officer for MDK Motorsports. In 2006 he was brought on as Managing Director to shift MDK Motorsports from a race team to development and execution of an operational business plan.

Mr. Wessels founded Kynergy LLC, a strategic marketing and sales consulting practice, in 2001. Kynergy successfully secured funding for start-ups, delivered marketing and sales for product and service offering launch, as well as, delivered strategic sales to and marketing consulting for well known, publicly traded and highly regarded companies including: Cisco Systems, SAP (Virsa Systems), Microsoft, Electronic Arts, Universal Studios and others.

Mr. Wessels served as the marketing and sales executive for Starwire, a Sequoia Capitol backed network ASP, from 2000-2001, where he successfully planned and executed the marketing plan and rollout of a robust syndicated network ASP and content management system. From 1994-1999 he served CKS and USWeb/CKS, a leading Integrated Marketing Communications and Professional Services company, as Director and then General Manager of Onsite Services.

Mr. Wessels holds a B.A. in Environmental Science from the University of California, Berkeley and a Master of Divinity from Fuller Theological Seminary. He has served on both private non-profit and for profit boards and currently serves on the board of two privately held companies.