Letter of Introduction

I am a player/coach with a focus on marketing and business development. My core strength is leveraging my passion and technical understanding of emerging technology and applying my marketing and sales experience to produce clear and effective communications; either to establish a new market or quickly monetize an emerging trend. Regardless the size of company, I have found ways to apply both my leadership skills and my diverse experience to help the team, solution and company achieve their stretch goals.

As a former managing director of a private equity fund, my focus was on incubating and managing cloud based technology solutions, but that did not limit me from managing a high-end consumer product company. I have held marketing and sales positions for early stage companies to large enterprises. I am a natural leader and have managed direct teams and virtual global teams. My focused approach is complimented by a relational strength and my positive "can-do" attitude is infectious and motivating.

I have a proven track record of teaming with sales organizations and adding value to the sales process.

I am seeking a Senior Marketing position. My experience includes providing marketing and sales to and for top-tier brands including: Microsoft, Cisco Systems, SAP (Virsa Systems), ActivIdentity, Sony Pictures Entertainment, Electronic Arts, USWeb/CKS and others. My people and communication skills have been cultivated through managing creative, marketing, sales, and strategic teams and the delivery of hundreds of marketing programs and presentations for business customers to consumers, for channel partners, potential clients, analysts and investment bankers to top-tier industry conference events.

I look forward to discussing my work and life experience with those individuals with whom I need to demonstrate my qualifications.

Sincerely,

Ron Wessels

Expertise, Skills, Experience

• Integrated marketing communications
• Corporate marketing communications
• Brand identity systems, user experience, messaging and creative platforms
• Brand development and management
• Strategic marketing
• Go-to-market strategy and execution
• Business to business go-to-market strategy and execution
• Business to consumer go-to-market strategy and execution
• Social media marketing planning and execution
• Search engine optimization planning and execution
• E-marketing automation platform acquisition, planning and execution
• North American and worldwide marketing communications plans
• Business unit and account team communications
• Channel and partner marketing programs
• SaaS product development and launch planning
• Software development and production
• Feature, product and marketing requirement tracking
• Online web and CRM marketing
• Product and marketing requirements documents
• Solution and marketing requirements documents
• Solution development
• Leadership, Business Development and Sales
• Change management
• P & L (profit and loss) management
• Revenue and profit goal management
• Deploy and administer Salesforce.com
• Account executive, sales management
• Retail operations optimization
• Mergers and acquisitions leadership
• Multi-million dollar business unit management with 30% EBITA profit
• Strategic alliances
• Pre/Post IPO Executive Leadership

Educational Achievements

• University of California at Berkeley, B.A., Environmental Science: Biology, (Pre-Med), GPA 3.3, 1982
• New College Berkeley, Masters, Theology, GPA 3.4, 1983
• Fuller Theological Seminary, Master of Divinity, GPA 3.47, 1985

Certifications

• Standard Cryptographic Technologies Certified Professional - ActivCard Course 07704
  
• Secure Remote Access/AAA Server 6.3.2 Certified Professional - ActivCard Course 07722, 07713
• Enterprise Access Card 5.3.1 Certified Professional - ActivCard Course 07720
• ActivClient 5.0 Certified Professional - ActivCard Course 07717

Signature Themes and Strengths

• Action oriented—ideas are ubiquitous, execution is the key
• Strategic thinking—discerning of patterns and able to cut through the clutter
• Significance through excellence—creative, motivated, self-starter
• Focused approach—dedicated to efficiency, thoroughness and attentive to detail
• Inclusive relational focus—an aptitude for mentoring
• Articulate and persuasive—in written word and in verbal presentations
• Positive “can do” attitude—an effective team leader/player

Entrepreneurial Expertise

• Created, developed and managed a business unit in a public company which consistently met or exceeded corporate and Wall Street financial goals
• Development of the corporate structure and organization, business and financial plans, and “go to market” strategy for multiple companies and business units
• Secured capital for and guidance to start-up companies
• Owned and operated a successful and profitable small agency business
• Developed administrative and financial systems for sales and account management
• Produced and implemented marketing, public relations and product design plans

Marketing and Sales with Distinction

• Over 20 years of marketing experience in public large enterprises, SMB's, start-ups, ad agencies, non-profit corporate and Internet companies
• 100's of profitable accounts established and maintained over multi-year periods
• Extensive experience in developing tracking and follow-up systems for marcom plans, professional services and account management

Management and Operational Proficiency

• Participated in the initial public offering of CKSG on the NASDAQ stock market
• 10 plus LLC's formed from operating agreement to legal formation: articles of organization, SS4 filing, Statement of Information and EDD account registration
• Trademarked multiple brands from filing to approved registration
• Effectively managed and motivated business units—hiring, firing, training, and management
• Qualified to administer the MBTI (Myers Briggs Type Inventory) and the 16 PF (Personality Factors)
• 20 plus years of experience in P&L management and start to finish marketing strategies
• In-depth knowledge of social interrelations and vision evangelism
• Performed all aspects of print production: design, layout, reproduction scanning, composition, pre-press preparation and purchasing
• Maintained excellent rapport with clients and management of vendors while establishing high creditability in the agency and publishing community

Board Memberships and Associations

• Sport Cycle Leasing—board member, secretary, 2008-present
• Homestead at Whitefish—board member, treasurer, 2000-present
• U.C Berkeley Alumni Association—member, 1982-present